A Call For Those Who Are Obsessed With The Outdoors
First Ascent is a business passionate about equipping customers of all kinds with the best in performance tested gear and apparel for outdoor adventures. After all,
we've been doing it for more than 30 years.
If you're an avid outdoorsman, or woman, you thrive on stepping outside and challenging your way of thinking - you might be exactly what we're looking for.
How We Think


Creating and designing products that allow our customers to embrace the outdoors is what fuels us on the daily. We're a driven, dynamic and obsessively curios bunch of explorers, who thrive on providing our customers with world-class products.


Challenges energize us. If there's room for improvement, we'll be the first ones to put up our hand and say 'how can we solve this to benefit our customers'. It's this unwavering passion that sets us apart from the rest. We work hard, so we can play even harder.
How We Think


Creating and designing products that allow our customers to embrace the outdoors is what fuels us on the daily. We're a driven, dynamic and obsessively curios bunch of explorers, who thrive on providing our customers with world-class products.


Challenges energize us. If there's room for improvement, we'll be the first ones to put up our hand and say 'how can we solve this to benefit our customers'. It's this unwavering passion that sets us apart from the rest. We work hard, so we can play even harder.
A Day In The Office
"It's a privilege to work with such a committed and loyal bunch of employees. Their energy, enthusiasm and willingness to continuously improve is what sets First Ascent apart from the rest."
- Riaan, First Ascent General Manager
"First Ascent is an incredibly dynamic work environment—there’s constant room to experiment, test ideas, and pivot when needed. What drives it all is a shared passion for the sports we design for and a desire to always do things better."
- Colette, First Ascent Brand Manager
"I'm grateful to work in a place where my passion for business and my love for an active lifestyle come together every day."
- Kaela, First Ascent Planner
“I love that I get to express myself through designing clothing and then experience it first-hand on the trails. There’s something incredibly rewarding about seeing your work perform in the environment it was made for.”
- Donnae, First Ascent Designer
A Day In The Office
"It's a privilege to work with such a committed and loyal bunch of employees. Their energy, enthusiasm and willingness to continuously improve is what sets First Ascent apart from the rest."
- Riaan, First Ascent General Manager
"First Ascent is an incredibly dynamic work environment—there’s constant room to experiment, test ideas, and pivot when needed. What drives it all is a shared passion for the sports we design for and a desire to always do things better."
- Colette, First Ascent Brand Manager
"I'm grateful to work in a place where my passion for business and my love for an active lifestyle come together every day."
- Kaela, First Ascent Planenr
“I love that I get to express myself through designing clothing and then experience it first-hand on the trails. There’s something incredibly rewarding about seeing your work perform in the environment it was made for.”
- Donnae, First Ascent Designer
Join The Team
Browse below for our latest vacancies and become part of the First Ascent team.
Ecommerce Coordinator
Observatory, Cape Town
Performance Brands is looking for a highly motivated Ecommerce Coordinator who is passionate about all things content and strategy to join the Digital Department at our Head Office in Cape Town.
Reporting to the E-Commerce Manager, this role is a fantastic opportunity to grow your career in the B2C and B2B e-commerce environment while working on South Africa’s leading outdoor, active and sports brands.
You must have an appetite for staying on top of the latest tech and digital systems trends and be eager to learn in a fast-paced environment. A positive attitude, passion for optimisation and excellent communication skills are a must with the ability to work well under pressure.
Job Description:
As an Ecommerce Coordinator, you will play a pivotal role in managing and optimising our online sales channels with a strong emphasis on project management. Your primary responsibility will be to oversee the day-to-day operations of our e-commerce platforms, ensuring smooth functionality,
driving content updates, and enhancing the overall customer experience. You will collaborate closely with various teams, including marketing, sales, and IT, to execute strategies aimed at maximizing online revenue and brand presence.
Responsibilities:
- Website content management including website landing page building, content updates and other CMS functions.
- Liaise with internal and external teams to ensure deadlines are met.
- Stock, price and item creation between ERP and website management.
- Coordinate a team to ensure product data and product photography is correct.
- Creating product attributes and categories for the online product hierarchy.
- Facilitate cross-functional collaboration between other teams to ensure alignment of goals
and objectives. - Conduct regular analysis of website performance metrics and sales data to identify trends,
opportunities, and areas for improvement. - Work closely with the Ecommerce Manager to develop and implement strategic initiatives
aimed at driving online sales growth and enhancing customer experience. - Provide support to the customer service team by addressing inquiries, resolving issues,
and ensuring timely order fulfilment. - Identify and resolve bugs and performance issues across the website to maintain a
seamless user experience. - Implement strategies to enhance customer satisfaction and retention, such as personalised
recommendations and post-purchase follow-ups. - Communicate regularly with the Ecommerce Manager to provide project status updates,
solicit feedback, and address any issues or concerns.
Required Skills & Qualifications:
- Minimum 2 years’ experience in a retail e-commerce business or digital marketing agency in a content, project management or digital coordinator role.
- Knowledge of HTML and CSS coding in terms of landing page creation.
- Adapt at managing multiple brands channels across multiple categories.
- Skilled in E-Commerce platforms such as Magento, Shopify, BigCommerce etc.
- Excellent reporting, copywriting, organisation and communications skills.
- Detail focused, strong problem-solving, analytical and trouble-shooting skills.
- Well organised with the ability to multitask in a fast-paced environment.
We Offer:
- Competitive remuneration
- Pension Fund contribution
- Medical Aid contribution
Please apply with cover letter and CV to [email protected]
Graphic Designer & Project Coordinator
Observatory, Cape Town
At First Ascent, marketing is about understanding people and building awareness about how our products can satisfy their needs. We’re looking for a versatile and passionate graphic designer who is hungry to do this and more.
Our ideal candidate will have a great creative flare and will be comfortable with day-to-day marketing activities, thriving with tight deadlines and changing needs.
If you are a peoples-person, passionate about the outdoors who loves the rewarding challenge of building a brand, we want to hear from you.
Job Description:
We’re looking for a Graphics Designer to work on cross-channel marketing projects, all aimed at supporting marketing campaigns and building brand preference.
Responsibilities:
- Assist brand manager with project planning and execution of all marketing campaigns content and creative,
- Actively drive coordination, organising and logistics with regards to all relevant marketing campaigns, including lifestyle and studio photography.
- Sourcing of locations and models for campaigns.
- Campaign conceptualisation, to executing campaign elements across various channels.
- Coordinate the execution of marketing programs from start to finish, leveraging internal support and driving collaboration,
- Liaise with suppliers and retailers to ensure timeous execution of digital and in-store campaigns.
- Actively taking part in marketing campaigns organising meetings and coordinating project plans.
- Designing and implementing email marketing campaigns across different segments of the customer base, including welcome emails, promotional offers, newsletters, and nurture sequences.
- Execution of brand’s visual merchandising and graphic design requirements,
- Design packaging, including Swing tickets, clip labels and more.
- Design and update packaging for all product categories.
- Design in-store signage and branding elements for retailers.
- Design digital assests, including paid ads, website assets and landing page layouts.
- Assist design and sales team with presentation and workbook designs.
Required Skills & Qualifications:
- Bachelor’s degree in graphic design, visual communication or related field.
- Proficiency in design and video editing tools (Adobe Creative Suite and Figma).
- At least 3 years of experience in a related field.
- Proven track record of developing packaging, landing page layouts, digital campaign elements.
- Proficiency in email marketing platforms (e.g. Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud).
- Excellent customer service skills and the ability to work with diverse stakeholders.
- Strong organizational skills with the ability to manage multiple priorities and tight deadlines with a proactive approach.
- Skilled in project management tools such as Jira, Monday, Trello etc
- Active participant in activities such as cycling, running and hiking.
We Offer:
- Competitive remuneration
- Pension Fund contribution
- Medical Aid contribution
Please apply with cover letter and CV to [email protected]
Join The Team
Browse below for our latest vacancies and become part of the First Ascent team.
Ecommerce Coordinator
Observatory, Cape Town
Performance Brands is looking for a highly motivated Ecommerce Coordinator who is passionate about all things content and strategy to join the Digital Department at our Head Office in Cape Town.
Reporting to the E-Commerce Manager, this role is a fantastic opportunity to grow your career in the B2C and B2B e-commerce environment while working on South Africa’s leading outdoor, active and sports brands.
You must have an appetite for staying on top of the latest tech and digital systems trends and be eager to learn in a fast-paced environment. A positive attitude, passion for optimisation and excellent communication skills are a must with the ability to work well under pressure.
Job Description:
As an Ecommerce Coordinator, you will play a pivotal role in managing and optimising our online sales channels with a strong emphasis on project management. Your primary responsibility will be to oversee the day-to-day operations of our e-commerce platforms, ensuring smooth functionality,
driving content updates, and enhancing the overall customer experience. You will collaborate closely with various teams, including marketing, sales, and IT, to execute strategies aimed at maximizing online revenue and brand presence.
Responsibilities:
- Website content management including website landing page building, content updates and other CMS functions.
- Liaise with internal and external teams to ensure deadlines are met.
- Stock, price and item creation between ERP and website management.
- Coordinate a team to ensure product data and product photography is correct.
- Creating product attributes and categories for the online product hierarchy.
- Facilitate cross-functional collaboration between other teams to ensure alignment of goals
and objectives. - Conduct regular analysis of website performance metrics and sales data to identify trends,
opportunities, and areas for improvement. - Work closely with the Ecommerce Manager to develop and implement strategic initiatives
aimed at driving online sales growth and enhancing customer experience. - Provide support to the customer service team by addressing inquiries, resolving issues,
and ensuring timely order fulfilment. - Identify and resolve bugs and performance issues across the website to maintain a
seamless user experience. - Implement strategies to enhance customer satisfaction and retention, such as personalised
recommendations and post-purchase follow-ups. - Communicate regularly with the Ecommerce Manager to provide project status updates,
solicit feedback, and address any issues or concerns.
Required Skills & Qualifications:
- Minimum 2 years’ experience in a retail e-commerce business or digital marketing agency in a content, project management or digital coordinator role.
- Knowledge of HTML and CSS coding in terms of landing page creation.
- Adapt at managing multiple brands channels across multiple categories.
- Skilled in E-Commerce platforms such as Magento, Shopify, BigCommerce etc.
- Excellent reporting, copywriting, organisation and communications skills.
- Detail focused, strong problem-solving, analytical and trouble-shooting skills.
- Well organised with the ability to multitask in a fast-paced environment.
We Offer:
- Competitive remuneration
- Pension Fund contribution
- Medical Aid contribution
Please apply with cover letter and CV to [email protected]
Graphic Designer & Project Coordinator
Cape Town
At First Ascent, marketing is about understanding people and building awareness about how our products can satisfy their needs. We’re looking for a versatile and passionate graphic designer who is hungry to do this and more.
Our ideal candidate will have a great creative flare and will be comfortable with day-to-day marketing activities, thriving with tight deadlines and changing needs.
If you are a peoples-person, passionate about the outdoors who loves the rewarding challenge of building a brand, we want to hear from you.
Job Description:
We’re looking for a Graphics Designer to work on cross-channel marketing projects, all aimed at supporting marketing campaigns and building brand preference.
Responsibilities:
- Assist brand manager with project planning and execution of all marketing campaigns content and creative,
- Actively drive coordination, organising and logistics with regards to all relevant marketing campaigns, including lifestyle and studio photography.
- Sourcing of locations and models for campaigns.
- Campaign conceptualisation, to executing campaign elements across various channels.
- Coordinate the execution of marketing programs from start to finish, leveraging internal support and driving collaboration,
- Liaise with suppliers and retailers to ensure timeous execution of digital and in-store campaigns.
- Actively taking part in marketing campaigns organising meetings and coordinating project plans.
- Designing and implementing email marketing campaigns across different segments of the customer base, including welcome emails, promotional offers, newsletters, and nurture sequences.
- Execution of brand’s visual merchandising and graphic design requirements,
- Design packaging, including Swing tickets, clip labels and more.
- Design and update packaging for all product categories.
- Design in-store signage and branding elements for retailers.
- Design digital assests, including paid ads, website assets and landing page layouts.
- Assist design and sales team with presentation and workbook designs.
Required Skills & Qualifications:
- Bachelor’s degree in graphic design, visual communication or related field,
- Proficiency in design and video editing tools (Adobe Creative Suite and Figma)
- At least 3 years of experience in a related field
- Proven track record of developing packaging, landing page layouts, digital campaign elements
- Proficiency in email marketing platforms (e.g. Klaviyo, Mailchimp, HubSpot, Salesforce Marketing Cloud)
- Excellent customer service skills and the ability to work with diverse stakeholders,
- Strong organizational skills with the ability to manage multiple priorities and tight deadlines with a proactive approach,
- Skilled in project management tools such as Jira, Monday, Trello etc
- Active participant in activities such as cycling, running and hiking.
We Offer:
- Competitive remuneration
- Pension Fund contribution
- Medical Aid contribution
Please apply with cover letter and CV to [email protected]