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Interested in becoming a reseller in partnership with First Ascent.

First Ascent is one of South Africa’s oldest and leading specialist outdoor brands having started in 1989. Worn, used and trusted by outdoor fanatics every day, as well as many of South Africa’s most hardened and extreme explorers in some of the most inhospitable places on earth.

With First Ascent, we enable your customers to perform at their best and control their unknown in any conditions, through gear that is technically designed and made for the outdoors, by people who love the outdoors.

What does it mean to become a First Ascent Reseller?

As a First Ascent reseller, you will have access to our full range of product at preferential pricing that is ordered via our B2B online store.

How do I become a First Ascent Reseller?

Before applying to become a First Ascent reseller, we would need to determine whether your company qualifies to open an account with us.

  • Step 1

Please complete the below form to show your interest in becoming a First Ascent Reseller. Our accounts department or sales agent will be in touch within 24 - 48 hours to explain the next steps (weekdays only).

  • Step 2

All new account applications are subject to a credit check, whether a credit account or cash account application. A First Ascent representative will make contact during this stage to set up an appointment to meet and establish the best way First Ascent can service your business to achieve long-term success.

This includes an introduction to First Ascent’s business, explaining processes and our services, identifying products that would be suitable for your business, negotiating price discounts, etc.

  • Step 3

Welcome to team First Ascent! Your sales agent will arrange for a formal on boarding information session to take you and your team step-by-step through our online B2B platform as well as everything you need to know about purchasing from First Ascent.

Apply below:

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