A call for those who are Obsessed with the Outdoors

First Ascent is a business passionate about equipping customers of all kinds with the best in performance tested gear and apparel for outdoor adventures. After all, we've been doing it for more than 30 years.

If you're an avid outdoorsman, or woman, you thrive on stepping outside and challenging your way of thinking - you might be exactly what we're looking for.

How We Think

First Ascent designer looking at different pantone colours for custom cycling jersey

Creating and designing products that allow our customers to embrace the outdoors is what fuels us on the daily. We're a driven, dynamic and obsessively curios bunch of explorers, who thrive on providing our customers with world-class products.

One man bikepacking with First Ascent apparel and gear

Challenges energize us. If there's room for improvement, we'll be the first ones to put up our hand and say 'how can we solve this to benefit our customers'. It's this unwavering passion that sets us apart from the rest. We work hard, so we can play even harder.

A Day In The Office

First Ascent team enoying a coffee after a run

"I walk into the office every day and am surrounded by peers who demand of me to be better, to think better and to do better. It makes waking up for work a breeze, as I know I am surrounded and supported by people who share my values in terms of the outdoors."

- Lauren, First Ascent Designer

"It's a privilege to work with such a committed and loyal bunch of employees. Their energy, enthusiasm and willingness to continuously improve is what sets First Ascent apart from the rest."

- Riaan, First Ascent General Manager

First Ascent cyclists on his way to grab a coffee

Join The Team

Browse below for our latest vacancies and become part of the First Ascent team.

  • Cape Town

Junior Planner - First Ascent

We are looking for a highly motivated Trainee/Junior Planner, to join our Merchandise team at our Head Office in Cape Town.

Reporting to the Divisional Head, this role is a fantastic opportunity to grow your career as a planner and data analyst, while working on some of South Africa’s leading sporting, outdoor and athleisure brands.

What will you do?

  • Drive the demand planning and management processes for relevant product ranges
  • Develop and execute product demand plans to meet organization profitability objectives
  • Provide analytical data in support of seasonal product and range development
  • Develop demand forecasts based on demand patterns and business trends
  • Work with customers, sales team and supply chain management to ensure efficient service delivery
  • Maintain demand plan to ensure cost effectiveness
  • Assist in risk assessment and mitigation activities
  • Maintain demand planning processes and systems to improve forecasting accuracy
  • Identify areas of improvements and recommend action plans
  • Implement analytical measures and tracking in various processes of the business
  • Measure and report monthly, weekly and daily on key performance indicators

What you will need to succeed?

  • Degree in either B. Com or Business Science
  • Strong analytical and problem-solving skills
  • Good organisational and communication skills
  • Advanced knowledge of Microsoft Excel
  • Computer literacy is essential




  • Cape Town

Digital Manager - Performance Brands

Join our dynamic team as we lead the way in the world of active, outdoor, and sports brands. We are a leading South African manufacturer and wholesaler of 15 premier brands in the outdoor, active and sporting industry.

What will you do?

  • Execute the Digital First Strategy for all brands, aligning with the company's business objectives.
  • Provide strategic direction for the digital presence of each brand, ensuring a consistent and compelling customer experience across all channels.
  • Oversee Magento 2.4 e-commerce software development for all brands websites
  • Project manage the continual improvement of our Magento e-commerce platforms, ensuring optimal performance and alignment with brand strategies.
  • Drive initiatives to enhance engagement, traffic, and conversion rates.
  • Lead the development of Customer Experience (CX), User Experience (UX), and User Interface (UI) design strategies for each brand.
  • Foster innovative design approaches to elevate the digital presence of our brands.
  • Manage digital marketing efforts across all brands and relevant channels.
  • Collaborate with all brand marketing teams to execute high converting paid, organic, email, and SEO strategies to maximize brand visibility and drive customer acquisition.
  • Utilize various Business Intelligence tools (Power BI, Google Lookr, etc.) to analyse data and derive actionable insights.
  • Drive data-driven decision-making processes to enhance overall digital performance.
  • Oversee e-commerce customer service operations to ensure exceptional customer satisfaction.
  • Collaborate with logistics teams to optimize the digital customer journey, from purchase to delivery.

What you will need to succeed?

  • Minimum of 5 years of experience in a digital management role, preferably in e-commerce
  • Proven track record of successfully managing omnichannel e-commerce strategies.
  • Extensive experience with Magento 2.4 or other relevant enterprise e-commerce platforms
  • Extensive ERP - Ecommerce integration experience
  • Strong background in digital marketing, including paid, organic, email, and SEO strategies.
  • Extensive experience in the use of Business Intelligence tools such as Google Analytics, Power BI and Google Lookr.
  • Excellent leadership and project management skills.
  • Innovative mindset with a passion for staying abreast of industry trends.




Compare Products