First Ascent - South Africa’s leading specialist outdoor gear manufacturer.

About Us

First Ascent is South Africa’s leading specialist outdoor gear manufacturer. We design and manufacture our equipment using a perfect blend of technology, cutting edge materials and manufacturing techniques, and extreme-tested designs.

Who would have known that when the first product rolled off our modest production line in 1989, that First Ascent would become the well known brand it is today. First Ascent had become synonymous with world class designs and quality. When you wear a First Ascent garment, the First Ascent logo and lizard represent the enormous heritage that accompanies our brand. So wear it and be proud, we certainly are! It’s in our blood, is it in yours? Our factory is not enormous, but is filled with people who care, people who strive for perfection. But most of all – “We make good stuff”, and people know it.

Every item of First Ascent gear is made by passionate outdoor fanatics for real people who do real outdoor pursuits. Worn and used by ordinary people every day, as well as many of South Africa’s leading extremists in some of the most inhospitable places on earth, our products are designed to keep you comfortable under harsh conditions – and perhaps even save your life.

First Ascent News
#STATEYOURMISSION 11 November 2013
Iron Man World Champs – Kona 11 November 2013 New first Ascent performance tester, Matt Trautman, made an impressive debut performance at the Kona Ironman World Championships in October. Matt has come from a sailing and paddling background and ha...
Momentum 94.7 Cycle Challenge 11 November 2013 Momentum 94.7 Cycle Challenge official memorabilia partner 2013