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UPF Sunlight Protection Guide

We know you all love an outdoor adventure but one of the great joys of being outdoors is basking in the warm glow of the sun (or melting) when climbing mountains, hitting the trails, or running the road. We have made it our priority to provide you with quality garments that will protect you against the elements. This is why we use UPF+ technology in various apparel to ensure you're protected from the sun's harmful radiation.

We have various UPF cross-category products to ensure that our customers are protected from harmful UV rays.
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  1. Men's Nueva Short Sleeve Shirt
    As low as R949.00
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  2. Ladies Luxor Long Sleeve Shirt
    As low as R999.00
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    Rating:
    100%
  3. Ladies Luxor CoolDry Short Sleeve Shirt
    As low as R949.00
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    Rating:
    93%
  4. Men's Nueva Long Sleeve Shirt
    As low as R999.00
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    Rating:
    98%
  5. Men's Tobago Long Sleeve Hiking Shirt
    As low as R999.00
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    Rating:
    80%
Man throwing his First Ascent Flint 25L backpack over his shoulder
Man clipping his First Ascent Flint 25L Backpack

What’s the difference between UPF and SPF?

UPF applies to textiles, while SPF—or sun protection factor—applies to sunscreen.

SPF (Sun protection factor) measures the amount of time it takes for sun-exposed skin to redden (burn), once sunscreen has been applied. As an example, if you take 10 minutes for your skin to turn red from sun exposure, an SPF15 rating theoretically allows you to stay in the sun 15 times longer i.e. 150 minutes. This can vary depending on your type of activity, amount of sweating, and if you go swimming after applying sunscreen.

UPF (Ultraviolet Protection Factor) refers to the amount of UVA and UVB radiation that the protective fabric is blocking out. Clothing with a high UPF rating (50+) will provide excellent protection to areas of covered skin from the sun's harmful UV rays.

1

Breathable CoolDry Fabric

2

Chest pocket

3

Sunglass wiper

4

UPF30+ Sun Protection

NUEVA & LUXOR
Hiking Shirt

This versatile outdoor shirt is made from the perfect breathable stretch fabric to keep you cool and comfortable while trekking on even the hottest day. The moisture transferring Cooldry technology disperses moisture away from the body for quick evaporation, keeping you dry during your next outdoor adventure. It is the ideal shirt to use on your next camping getaway, multi-day hike or weekend road trip.

What makes one product have a higher UPF rating compared to another?

The fabric construction, fibres, density, weave, and colour all affect the UPF rating of garments.

Darker fabrics usually provide more UV protection than lighter ones. Darker colours also absorb more rays overall, including the UV rays.

Denser weaves provide more UV protection than looser weaves.

Polyester and nylon offer more sun protection than natural fibres.

Man throwing his First Ascent Flint 25L backpack over his shoulder
Man clipping his First Ascent Flint 25L Backpack

LUXOR HAT
Hiking Accessories

This versatile Ladies Luxor hiking hat is made from the perfect breathable Cooldry fabric to keep you cool and dry while trekking on the hottest day with UPF protection against the sun. The moisture transferring technology disperses moisture away from the your head for quick evaporation, keeping you comfortable during your adventure.

1

Breathable CoolDry Fabric

2

UPF30+ Sun Protection

3

Floatable Brim

4

Adjustable drawcord

UPF Sun Protection Explained

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