First Ascent partners with Bos Sport Mountain Challenge Series, amplified by Jaybird

First Ascent partners with Bos Sport Mountain Challenge Series, amplified by Jaybird

  • 26 February 2019
  • |
  • First Ascent

It is with much excitement that we announce that First Ascent has partnered with Bos Sport Mountain Challenge Series, amplified by Jaybird (MCS), as their exclusive technical product sponsor for all three MCS events.

The Bos Sport Mountain Challenge Series, amplified by Jaybird, (MCS) has signed a two-year partnership with South Africa’s leading specialist outdoor gear manufacturer, First Ascent. As the exclusive technical product sponsor, First Ascent will enhance the MCS offering with exciting value such as podium prizes, unique finishers’ garments, co-branded merchandise, crew kit and event activations.

First Ascent - MCS Partnership Announcement

The Bos Sport Mountain Challenge Series, amplified by Jaybird is a compilation of three separate races; the Jonkershoek Mountain Challenge (JMC), the Helderberg Mountain Challenge (HMC) and the Marloth Mountain Challenge (MMC). The three events roll out between May and October 2019. Runners are able to choose between the Ultra, Extreme or Lite versions, and accumulative points determine their position in the overall Series. Each event brings together unforgettable mountain running experiences, festive race venue activations and a celebration of grit, tenacity and that indescribable element that can only be felt on the finish line of life-changing physical achievement.

As a brand worn and used by people every day, as well as many of South Africa’s leading extremists in some of the most inhospitable places on earth, First Ascent products are designed to optimise comfort under harsh conditions, with technical features that enables you to get outdoors.

Warren Butler, Marketing Manager at First Ascent, “First Ascent is excited to be partnering with the BOS Sport Mountain Challenge Series, amplified by Jaybird, as the Exclusive Technical Product Sponsor, which will see all 3 of the MCS Events being supplied with First Ascent product. The partnership between First Ascent, South Africa’s top technical outdoor brand and an event series such as the MCS, is the perfect match,”

“With trail running being a key category for First Ascent, this partnership will provide a great platform to ensure the event experience for each participant is enhanced through trusted, technical outdoor apparel and equipment.”

First Ascent - MCS Partnership Announcement

Dating back to October 2010, when the inaugural Helderberg Mountain Challenge was hosted by the pioneering event organiser, Wildrunner, the BOS Sport Mountain Challenge Series, amplified by Jaybird, holds a premium position on the South African trail running calendar. The 2019 edition welcomes a few exciting changes, without deviating from the event format or the quality offering of the series. It is with great excitement that Wildrunner welcomes First Ascent in to the fold. The alignment of two like-minded brands will result in many mutual benefits, not least of which additional reward for the heroes of this story; the runners.

Entries for the BOS Sport Mountain Challenge Series, amplified by Jaybird open on Tuesday 26 February via www.mountainchallenge.co.za

First Ascent - MCS Partnership Announcement