08 March 2010
Revamped Performance Testing Days
Following some positive feedback from last year’s Performance Testing days we have tweaked the concept slightly to make the opportunity even more exciting… 08 March 2010
Argus Cycle Tour Expo
It’s Argus Cycle Tour time again and the Good Hope Centre will once again host the countries premier exhibition of all things relating to 2 wheels… 08 March 2010
Rhodes Run… Wildcard entry up for grabs
Entry opportunities into SA’s premier trail running event, The Rhodes Run, are all but an urban legend, unless you’re a friend of the Lizard… 28 January 2010
Marine resource Expedition Update
Mike and Linda soldier on in their quest to quantify and understand global marine recourse management… 28 January 2010
New product arrivals
What a better way to see the new year in than with a host of new products to cater for every outdoor need… 28 January 2010
First Ascent apparel supplier to SA Winter Team
With the immanent departure of the SA Team to the Winter Olympics in Vancouver, excitement is starting to build… 20 January 2010
First Ascent Clearance Sale JHB- 30th Jan 2010
26 November 2009
Performance Testing: One last chance for the year!
With one last opportunity left to put The Lizard to the test, make sure you grab it… 26 November 2009
Team BSG Elite Triathlon Team off to a scorching start to the season
With the tri season now well under way, the hot newly formed BSG Elite is certainly showing their worth with some remarkably consistent performances… 26 November 2009
Climate Challenge 2009 – Bending the Curve
Accelerated human impact on our environment is now well documented and often spoken about, but what can you do to make a difference… 02 November 2009
Run Like a Girl… or Climb… or Bike… or Paddle
26 October 2009
Get in the face of The Lizard
So your once a month Lizard Fix just isn’t enough… 26 October 2009
Gear testing days… the excitement is building!
Don’t miss out on this incredible opportunity to put some premium product through its paces… 26 October 2009
Hot and happening new products
With summer officially here, what better time could there be to spruce up your athletic wardrobe with exciting moisture management garments and bike wear… 19 October 2009
SMS and win with Wilde
30 September 2009
Put the Lizard to the test
Ever wanted to put some First Ascent products you’ve been eyeballing through its paces without committing to a purchase… 30 September 2009
First Ascent faithful… truly TESTED!
We recently received one of our original Ice Serac’s back for a zip replacement and were truly amazed to hear what Mr. Franklin had to say… 30 September 2009
Team First Ascent Cyanosis finally bag ‘elusive’ win
Following a string of podium finishes in the Kinetic Gear Urban Series without the elusive numero uno, Team First Ascent Cyanosis was very keen to change their fortunes… 30 September 2009
Insulator inner fleece lost… no problem, we have a solution!
Has any of you experienced the extreme separation anxiety following the loss of the fleece of your beloved Insulator Jacket… 30 September 2009
HealthGuard: The ultimate 3 in 1 fabric treatment now available from First Ascent!
Let’s face it, the great outdoors are filled with crawling and flying critters eager to pounce on an easy meal or just deliver a nasty bite… 01 September 2009
Sune Gerber – SA’s youth recognized internationally
Receiving her Private Pilot license on her 17th birthday – before having a license to drive a car – is but one achievemnet in a long string of accomplishments this young Pretoria girl has taken in her stride… 01 September 2009
The Desert Lion Project
Dr. Flip Stander is man on ‘solo mission’ of a different nature to the ones First Ascent has typically supported in the past... 31 July 2009
Riaan Manser completes epic circumnavigation of Madagascar
Riaan has done it! After enduring 11 months of unbelievable challenges and hardship he safely placed his feed on the tranquil beach of Tamatave on the 8th of July 2009… 31 July 2009
Pierre Carter takes on the Red Bull X-Alps
As the first ever representative from Africa, Pierre Carter certainly had some big expectations to live up to… 31 July 2009
Sutherland to Sutherland
The Sutherland School of Leadership in Centurion annually embarks on an intrepid journey cycling from Sutherland on the Karoo back home… 04 July 2009
Riaan… he’s nearly home!
After nearly 11 months of hardship, Riaan Manser is poised to make history once again… 03 July 2009
Cape Union Mart’s monster Adventure Centre opens
The eagerly awaited opening of the Cape Union Mart Adventure Centre went down on Friday the 26th of June amongst queues of excited shoppers… 03 July 2009
Greyton MTB… spectacular!
Despite being held in potentially one of the rainiest months of the year, the Greyton MTB event continues to find favor with the Weather Gods to spoil adventurers with its unique offering… 02 July 2009
Taking care of your prized down product
So you’ve spent many a cozy night cuddled up in your favorite down bag, but it’s now developed a ‘special smell’ that prevents you from getting any shuteye… 04 June 2009
Robby Kojetin summits The Big E!
On the 23rd of May 2009 Robby realized a lifelong dream by climbing his way onto the highest mountain summit in the world and in so doing become only the 17th South African to achieve this incredible feat… 04 June 2009
Winter Warmer Clearance Sale warms many!
With the Cape winter chill here to stay it would seem that there were many looking for a way to beat it… 04 June 2009
Pierre Carter takes on the legendary Red Bull X Alps
Regarded as one of the most extreme tests of human endurance, this year’s Red Bull X-Alps will feature a first ever contestant from Africa… 04 June 2009
Riaan – detained as a terrorist!
Riaan’s proud record of paying no bribes when peddling around Africa is certainly being tested in Madagascar as he proves that African travel isn’t for sissies… 04 June 2009
Run Like a Girl… or Climb… or Bike… or Paddle
For many years outdoor sports have been dominated and perceived mainly as a male playground, but this is all busy changing rapidly as Gosia and her team facilitates the entry of more willing females into outdoor sports… 08 May 2009
MAST… what a blast!
Not even the Weather Gods could deter more than 200 seriously committed athletes to take on the First Ascent MAST Challenge… 08 May 2009
Riaan – Battling the South Seas
It would seem that the relentless challenges that the Madagascar Expedition keeps throwing Riaan’s way are never ending and one questions how much more the man can take… 07 May 2009
Robby Kojetin on The Big E
Robby has successfully negotiated his way through the ‘the icefall’ and on to Camp 3, but a devastating avalanche is a less than subtle reminder of the real danger faced with every minute on the slopes of The Big E… 03 March 2009
Francois Pienaar and friends tackle Kili for MAD Charity
Climb Kili and fly back to ride the Argus Cycle Tour the next day… insane most of us would say, but not if you’ve tastes success at the ‘highest level’ and overcome many more challenging obstacles… 02 March 2009
Riaan now half way round Madagascar and ready for a ‘holiday’!
Riaan has officially passed the halfway mark of his expedition around Madagascar and is now pushing for home… 01 March 2009
Survey winners start the year on a high
The response to our customer survey has certainly been phenomenal, but ultimately there can only be 3 winners… 27 February 2009
Robby now in final preparation for Everest
Breaking both your legs and being told that you may never walk again would certainly seem like another sensible reason not to climb Everest, unless of course you’re Robby Kojetin… 02 December 2008
Riaan ¼ of the way round and still going strong!
Riaan Manser has officially completed a quarter of Round the Outside - his quest to become the first person to kayak, alone and unaided, around Madagascar… 01 November 2008
First Ascent Trekking Poles and Self inflating Mats now available
Well overdue many might argue, we are proud to announce that our range has now been extended to include a range of walking poles and self inflating mats… 03 September 2008
First Ascent appoints first members of Team Trail Warriors
With the imminent release of our new Trail Running and MTB Ranges, the timing was ideal for us to identify a couple of prominent athletes within these communities to assist us with creating increased awareness… 03 September 2008
Riaan Manser update
Well, the good news is that Riaan’s finally managed to hit the water after an ‘interesting’ start to his Madagascar expedition… 02 September 2008
First Ascent supports The Amazing Green Race
Now here’s an out the box concept that really got our ‘green juices’ flowing and the exciting part about it is that it’s a project spearheaded by students, so things bode well for the future of our planet… 01 September 2008
The Bull subdued but certainly not tamed!
Team Uge’ Cyanosis and SA’s only all ladies team, Team Dew Point, knew that taming The Bull of Africa would certainly be no walk in the park… 31 August 2008
South Africans set new record on Lake Tanganyika
They’ve done it! The 2 intrepid South African adventurers, Morné Smit and Louis Peters, have written their names into adventure history books… 04 August 2008
Team uge’ Cynosis and Team Dew Point take ‘No Bull’
Finally, the moment that most of SA’s top adventure racers have been preparing for is almost here… 02 August 2008
New 7 Summits store opens
After being based in The Independent Republic of Houtbay for more than 10 years, Mountain Mailorder has moved premises… 01 August 2008
Riaan Manser off to Madagascar, but not on the water yet
SA’s own ‘all-rounder’, Riaan Manser, has set ‘paddle’ on his new adventure to kayak around Madagascar, but sadly it hasn’t been plain sailing to start with… 01 August 2008
Lake Tanganyika in a kayak
When Morné Smit and Louis Peters dream, they dream big… or in this case, long, wet and remote, but they have a greater purpose in mind than just setting a record… 01 July 2008
Thato kitted and ready to take on the legendary Rhodes Run
24 Year Old Thato Kabedi is set to take on the infamous Rhodes Run, but fortunately his concerns won’t be lying with getting cold… 01 July 2008
The Sushi is Moving
Following the tranquil warm waters of Singapore the cold and rough seas of Port Elizabeth was certainly a ‘rude’ snap back to reality for Mike and Linda… 01 July 2008
Want to see some Daisy's the Daisyway?
With our eyes firmly set on the MTB market, it was logical to connect with an organization that is all about cycling and who better than a former SA track, road and MTB queen, Erica Green… 05 June 2008
World Environmental Month
The 5th of June is World Environmental Day and represents the ideal opportunity for each of us to closely consider our impact on the environment… 03 June 2008
Riaan Manser is at it again!
Riaan Manser continues his fixation with going ‘around things’… 01 June 2008
The Grand Traverse ‘Spirit of Exploration’
The annual Grand Traverse has become an iconic ‘challenge’ and is certainly not for the fainthearted… 01 June 2008
We recruit our own ‘Crash Test Smarty’
As a mountaineering guide and instructor, Gavin Raubenheimer understands the importance of using the right equipment… 31 May 2008
Correne forced to abandon
Our own ‘ice-woman’, Correne Erasmus-Coetzer was forced to abandon her dream of becoming the first African woman to cross the icy continent of Greenland on foot… 25 May 2008
News from Down Under (not Aussie!)
Since our last newsletter, SA’s SANAE 47 Team is now well and truly ‘entrenched’ on the Antarctic continent. The news from ‘down under’ is that our kit is getting a serious workout, but coming up trumps… 05 May 2008
And the winner is…
We all like to be rewarded… especially with free First Ascent product! 05 May 2008
No ‘E’ for Robby this year
Last month we reported that First Ascent sponsored mountaineer Robby Kojetin was off to Everest to ‘Climb high for those who can’t’, and raise funds for the Cancer Association of South Africa… 05 May 2008
Winners of Swazi Xtreme
Team 'uge.cyanosis are very proud to announce that the team won this weekend's Swazi Xteme over about 330km, against some very tough competition. 05 May 2008
Moving Sushi?
The usual response would be: ‘could I have some wasabi with that?’, but the truth is that very soon our natural marine resources (fish) may disappear forever… 05 May 2008
Correnè off to Greenland
First Ascent’s own ‘Ice Lady’ is at it again… it certainly is in her blood! 05 May 2008
Team First Ascent rips some tar!
So it isn’t the Tour de France, but local league road cycling is certainly on the up and the competition is fiercer than ever… 30 April 2008
Event of the month: Swazi Xtreme 1 – 4th of May
This year sees the 8th consecutive running of the now legendary Swazi Xtreme Adventure Race. 01 April 2008
High on ‘E’
It’s Everest time again and this year we’re proud to be involved with a very special individual who isn’t climbing for himself. With the slogan of his campaign ‘Climb high for those that can’t’, Robby Kojetin has his sights firmly set on not only making it to the top of the world, but also raising R1 million for the Cancer Association of South Africa! Also catch Robby on this month’s desktop calendar… 01 April 2008
Saving lives… all in a days work for the KZN Search and Rescue Team
Accidents happen… especially when one is in the great outdoors and Mother Nature decides she’s having a bad hair day! In times like these it is especially comforting to know that there are people like Andy Wood, Gavin Raubenheimer and the rest of the team of volunteers that make up the KZN Search and Rescue Team…
01 April 2008
WIN BIG! by reviewing a product
We all like to be winners but the truth is that the odds on the lottery just aren’t all that good!
Well, for those of you that prefer the odds stacked in your favour, here’s the deal…
25 March 2008
The Argus may be over...but
The Argus may be over, but the season is just beginning for many of us, especially if you need to put some Miles in the legs before the Cape Epic. There are many motorized vehicles on our roads and somehow we all need to get along… more
27 November 2007
The Lizard finds a new Home
Following nearly 18 years of steady growth, it had finally become time for The Lizard to shed its old skin 06 November 2007
First Ascent Team Member on top of Africa
After more than a years focused training and total commitment, Randall Rustin, First Ascent staff member, realized a life-long dream by standing ‘on top of Africa’. For an insider’s perspective on what it’s like climbing this special mountain, read Randall’s personal account… also catch him on this month’s Desktop Calendar. 05 November 2007
Team Cyanosis dominate Eden Challenge
Revered as one of the hardest multi-day AR races on the annual calendar, this year’s Eden Challenge certainly lived up to it’s reputation and saw only 1 team complete the entire course within the allotted time. Team Cyanosis, proudly sponsored by First Ascent, re-confirmed their status as one of SA’s leading AR teams by bagging this impressive win. 16 October 2007
World Record for Kilimanjaro Wheelchair Climb Smashed!
Well done to Bern Goosen who summited Kilimanjaro on the 15th of October 2007 around 16:00, and in doing so, smashed his own record for the fastest ascent of the mountain in a wheelchair.
11 October 2007
Grab a copy of Riaan Manser's book
We're sure you will remember Riaan Manser, that mad cyclist who circumnavigated Africa on a bicycle wearing First Ascent gear of course! Riaan has now written a book detailing his travels. 11 October 2007
Sylvie finishes Puffer as 1st lady and 3rd overall
Sylvie Mazurkiewicz gave Ian Little and James Frazer a run for their money in the 2007 Puffer. She did well, placed 1st lady and 3rd overall. 11 October 2007
Expedition Amazonas report - an Epic on the Apurimac
"Eish! What a week on the whitewater. The team has just experienced its most challenging week to date. The first day & half after departing Pilpinto went smoothly & we covered quite a bit of territory. It was then that the Apurimac decided to flex some muscle as a reminder of what she is capable of!" 00 00 0000
Team Uge Events Cyanosis win Swazi Xtreme
Team Uge Events Cyanosis continued their rich wane of form and once again demonstrated why they’re considered as one of SA’s leading contenders for a podium finish at the upcoming international Bull of Africa Expedition Race… 00 00 0000
It's Eden Duo Time
The exciting Eden Challenge event has been reformulated to include an optional orienteering section and will also allow for 6 member relay teams… 00 00 0000
Snow in Africa?
You better believe it… and SA is producing more and more internationally competitive skiers and snowboarders that ever before… 00 00 0000
On the couch with The Lizard
In the immortal words of Howard Jones’s 80’s classic ‘we’d like to get to know you well’… but, we know nothing’s for free so check out this great opportunity to lay your hands on some prize First Ascent goodies… 00 00 0000
Trail Warriors take on Cape Odyssey
First Ascent’s 3 sponsored Trail Warrior Teams recently took on the Cape Odyssey in an attempt to put our new Trail Range to the ultimate test… 00 00 0000
New format makes Eden Duo accessible to all
Despite a number of name changes over the years the Eden Duo, as it’s now known, was reformulated for 2008 to make the event more accessible to all… 00 00 0000
WSAR Exercise a great success
With summer rapidly approaching it is comforting to know that the boys and girls at Wilderness Search and Rescue are well rehearsed in event of an emergency… 00 00 0000
Team ‘Uge.Cyanosis set for a comeback in Portugal
Following a disappointing result at The Bull of Africa, Team ‘Uge.Cyanosis are set to make amends at this years Estoril Portugal XPD race… 00 00 0000
Where in the world is Riaan
Well, despite the early onset of the cyclone season around Madagascar, our effervescent explorer Riaan Manser is still making good progress towards circumnavigating this daunting island in his kayak… 00 00 0000
Putting the Ho-Ho-Ho back into X-Mas
For those who attended our 6th of December sale, it was clear that we made good on our promise to put the Ho-Ho-Ho back into X-Mas… 00 00 0000
The Sushi’s still moving!
With a number of African countries and more than 10 000km now under their belts, Mike and Linda from the Marine Resources Expedition have earned the right to consider themselves experts in a few things that don’t exactly relate directly to marine resources… 00 00 0000
Inaugural Outeniqua Traverse – Anything but rained out!
Despite some dodgy weather the first Outeniqua Traverse went down without incident and promises to become a favourite on next year’s trail calendar… 00 00 0000
Magneeto hits stores
Many said it couldn’t be done… how can one possibly improve on a garment that has achieved true cult status amongst bikers and runners alike… 00 00 0000
Kili… been there, done that, now get the FREE T-Shirt!
Here at First Ascent we believe in the importance of celebrating achievements and what better way to do so than giving away some free products…
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